Booooooom is one of the world’s highest-traffic art blogs and an influential voice in the international emerging artist scene. Together we created a digital platform that actively feeds and fosters Booooooom’s community.
COMMUNITY IS EVERYTHING
Over the past 8 years Booooooom has built a loyal following of creatives who consume a stream of daily inspiration. To ensure a seamless transition to the new platform meant effectively migrating data and evolving familiar elements. This continuity helped maintain Booooooom’s strong reputation with their community.
PATH OF DISCOVERY
We started by rethinking the navigation system to maximize utility while focusing on search and discovery. Instead of one-and-done page views, we want users to journey along a path of related content. Developing this guided experience creates a balance of curation and exploration.
A prominent search feature allows users to instantly find what they’re looking for in Booooooom’s extensive collection of amazing content. It also allows like-minded creatives to find each other and connect.
We want users to feel like the platform is living and evolving.
USEFUL TOOLS FOR USERS
Booooooom is an inclusive, collaborative place where artists can share ideas freely. With this in mind, we custom-built a process that allows artists from around the world to create their own account, submit their work and promote themselves. It’s great for emerging artists and makes things much more efficient for Booooooom’s admins.
FLEXIBLE CONSUMABLE CONTENT
We’re big believers in customizable long-form content (see our linkedin post on the topic). Booooooom’s platform gave us a chance to practice what we preach. Customizable page layouts provide Booooooom with the flexibility to present content in a dynamic way that doesn’t feel templated. Posts can be art directed based on content to create variation and keep users engaged.
NO BARRIERS, JUST ART
We developed an intuitive system of interconnected articles, artists, and projects, making it easier for users to explore Booooooom’s world. Endless scroll furthers the guided exploration, creating a seamless flow between related content – content that’s customized based on how a user arrives at an article. Finally, a visually rich footnoting system with image and video creates a deeper connection with users with a thirst for more info.
Booooooom’s wide-ranging audience can enjoy the experience in different ways - some observe, others take centre stage.
ADVANCING THE AD NETWORK
We enhanced Booooooom’s ad delivery network to feature more attractive ways to advertise, while simplifying ad management across the platform. Booooooom can now sell specific ad placements, giving advertisers more control and ideally increasing ad revenue.
Presenting the best work and providing opportunities to be creative helps artists to connect and progress their careers.
KEEP IT UP
SEO’s not exactly the most exciting part of a project but is crucial. With the massive popularity of Booooooom’s platform, we needed to maintain the existing page ranks – any drop-off was not an option. We relied on best-practice coding to ensure search rankings stayed the course.
THE SPARK FOR EMERGING TALENT
One of Booooooom’s focuses is developing emerging talent, often giving young artists their first exposure and in some cases helping launch their careers. It was so awesome working with Booooooom knowing all the work they do to elevate the arts community. Can’t wait to see who they feature next!