Earnest Ice Cream
Vancouver’s favourite ice cream has been seriously good since 2012. To solve business challenges and communicate their culture, we collaborated with Earnest on a delightfully focused digital platform.
During our Discovery process, we learned that Earnest’s staff spent a ton of time answering calls about which flavours were available. We solved this problem intuitively by featuring a daily flavour board on the front page. This lets staff easily update flavours for multiple locations each day.
Thanks to the digital flavour board, Earnest now staffs one less person at each location every day.
New Shops, No Problem
In 2017, Earnest Ice Cream opened two new locations in East and North Vancouver. Their digital platform needed to accommodate this exciting expansion. We iterated on the locations page and created an organized framework that can grow as they do. With an eye to user customization, we also created a “set my shop” feature that tailors content to each user.
To bring Earnest’s culture to the forefront, we created a flexible landing page with modular content. Earnest can easily update sections to promote new flavours, shops, jobs, and seasonal messaging. This keeps the experience fresh and gives Earnest’s fans a reason to keep coming back.
On of our favourite features on Earnest’s digital platform is the cheeky ice cream locator. Using HTML5 geolocation and Google Maps, we make it easy for people to find the direct route to satisfy their craving. We love tools that are fun and also drive sales.
House-made & Handwritten
One of the brand’s distinctive features is the handwritten flavours on their jars. We wanted to work this iconic brand element into the design to connect the digital and physical product. We created a custom font from one of the owners’ handwriting to reflect Earnest’s genuine, grassroots beginnings.
When it comes to ice cream, always trust your gut.
Earnest Ice Cream showed a lot of courage by allowing us to focus on utility. By building a digital platform that addressed business needs instead of creating another pamphlet site, we zigged where most confectionary sites zag. So far the results have been pretty sweet.
Keeping it fresh
After successfully launching the platform, we’re thrilled to be Earnest Ice Cream’s go-to partner for all their digital needs. Stop by one of their shops to see what’s new. And while you’re there, make sure to try a scoop of Lemon Poppyseed.