WHERE TO START?
We wanted to make it easy for locals and tourists to find what they’re looking for. The Search Feature on the front page brings a conversational approach that guides users through the experience, allowing them to quickly discover the most relevant spots in Gastown.
STORIES ON EVERY STREET
The platform provides Gastown BIA the framework to deliver a constant stream of stories about the neighbourhood. Whether stories are happening right now or are from the past, Gastown BIA can easily share content in an authentic and timely way.
Gastown is rich with history and stories. It’s where the city started, something no other neighbourhood in Vancouver can claim.
The directory had to reflect the neighbourhood’s diverse mix of businesses, shops and restaurants. We created a tool that gives Gastown business owners control over their profile – how it looks and what it says. Allowing the businesses to share their recommendations in the neighbourhood helps to further connect the community.
@MyGastown instagram has built a significant following with strong visual content. The new platform highlights this content in a visually captivating and constantly updating feed of what’s going on in the neighbourhood.
The experience needs to feel like Gastown. Because it is Gastown.
RESPONSIVE & REALLY FAST
Gastown’s new digital platform obviously had to be optimized for mobile (it’s 2017). We also made sure the platform performs well in standard speed tests – no one wants to wait around for things to load.