TurF is a workout studio, shop, kitchen + coffee bar, all in one community-loving space. We worked collaboratively with their team to build a digital platform that strikes a balance between lifestyle and function.
MAKING HEALTHY SWEATY CONNECTIONS
TurF had an amazing vision: a health-forward gathering place for people to connect and create their own daily practice. With TurF’s diverse offering, we needed a unified digital strategy to communicate their unique concept in a focused, compelling way.
We needed to connect the digital experience with the physical space and above all, get people into TurF.
BEAUTY & A LITTLE BONKERS
Inspired by the power of movement, we created an energized toolkit of visual and written language for the platform. Together this creates a culture-forward digital experience for Turf’s users.
DIGITAL TOOLS IN FULL EFFECT
TurF’s digital platform conveys their culture while allowing users to easily book classes, order food and shop. We focused on user experience and interface design to build individual components that combine to create an intelligent system.
The mobile-first swipe nav intuitively and naturally guides users through TurF.
Repetitive page templates get boring fast. We designed distinct pages to grab users’ attention and keep them entertained. The Teachers page features an activated image grid that highlights each teacher and communicates the vibe at TurF. The not-so-typical About page delivers long-form content in a digestible, editorial style.
DIRECT WITH LOVE
Working closely with TurF we defined a voice that’s to the point, yet purposeful. This provided the framework to write content for the digital platform. We came up with “Work Out Hang Out Take Out” to concisely explain what TurF’s about and it’s now core to their communication.
THIS IS TurF
Our partnership with TurF has reinforced the power of collaboration. We’re proud to have a part in bringing their vision to life and can’t wait for the city to feel TurF’s positive impact. Stop by their space in Kitsilano and be sure to reserve your spot in The Class, it fills up fast.